Ecoexotic leather, the ethcial alternativeDate Posted: 29 June 2015
Talk about unique, Heidi and Adele specializes in the by-product, fish skin, to create luxurious handbags and accessories. I had no idea how beautiful and chic this medium could be! What a great way to use our resources, and help stray others away from endangered exotic leathers.
Tell us about Heidi and Adèle and how sustainability is incorporated into your business.
Sustainability runs through every aspect of Heidi and Adèle. From the materials we use which are all by products of the food industry to the people that we trade with and source from who all have the same values as ours regarding ethical trading and practices within their own businesses. We own 100% of our business therefore we take and can be held accountable for 100% of its decisions.
How did you come across a need for this type of business, and why fish skin?
There is an increase demand for transparency both on sourcing and work conditions. As more and more scandals have emerged regarding horrendous conditions for workers in less developed countries as well as barbaric practices in harvesting natural skins people have become more acutely aware of the real cost of fashion. As firm believers in sustainability, we have harnessed this emerging trend and are doing our bit to educate people on the importance of using sustainably sourced ethical products. Fish skin was an obvious choice to us because of the luxuriousness of the leather and the fact it is a by-product of the food industry. Fish skin is incredibly versatile and we have been able to create wonderfully vibrant colours and finishes that bring our creations to life. Salmon skin also looks quite similar to snake skin and people have enjoyed the association to such a well-known exotic leather. Eel skin looks like nothing else out there and has a fabulously soft feel. Both are unusual and rare in the respect that they are not frequently used in fashion.
We are hoping that by giving people a real and viable alternative to endangered exotic leathers there will be an increased shift in demand for products such as ours.
What are your design backgrounds?
Officially, none! Heidi and Adele has been built from the ground up and that includes our own training in textiles and design. When we first decided to embark on this adventure we took several intense courses in textiles, leather and design. We have been fortunate to be surrounded by talented, patient and overall fabulous people who have helped us grow and develop.
What is your product range?
We specialise in handbags and accessories in a wide range of colours and textures, for all occasions. As such we offer everything from large travel bags, day bags, clutches and evening bags, make up cases and also smaller accessories like cardholders or keyrings which make original gifts.
As we are limited only by ourselves, who knows what will come next? We are always happy to get feedback and hear what people would like.
What are the future plans for Heidi & Adele?
Our plans are to continue to develop our range of products and educate people on the importance of replacing traditional exotic with sustainably sourced products, hopefully reaching larger and larger numbers.
We have two new ranges coming out soon that epitomise the Heidi and Adele look and brand ethos. We hope that we can soon retail in large department stores also and who knows? maybe in a few years wearing endangered species skins will be a thing of the past!
View Full article here