Ex-Goldman Sachs employee Heidi Carneau is a young entrepreneur who co-founded the handbag and accessories brand Heidi & Adèle.
“I left Goldman Sachs in May 2012. It wasn’t entirely my decision, but it was something that I’d seen coming for some time. The general level of the markets wasn’t great and my clients were mostly retail banks, which had cut their derivatives volumes considerably. There comes a point when the market just isn’t there any more and my desk had been losing people since 2008.
There's something fishy about Heidi & Adèle's luxury accessories. Despite their snakeskin-like appearance, the clutches, purses, and wallets mostly comprise of salmon and eel skin...
Leather is so last century. Fish skin, woven pineapple, and fermented vegetable leather are the high-fashion materials coming to a wardrobe near you.
The conventional leather industry is being shaken up by new fashion innovators that are developing leather-like fabrics out of unlikely materials, such as fish skin and fruit. Waste salmon and eel skins, a by-product of the food industry, are now being turned into high end accessories by start-up Heidi & Adèle.
By now it should be obvious that green fashion isn’t just for the fringe anymore. Creating and buying sustainable clothing and accessories has gone from a grassroots idea to a major industry-wide priority. There's mass market (like H&M’s Conscious Collection), niche labels (Heidi & Adele, which makes the salmon-skin wallets shown here), and high-end designers (like Stella McCartney) already on board, and this is clearly only the beginning.